Made.is — AI-native product studio
Design by humans, build with AI. Ship unique products with taste and speed.
Step one is freeNo 10-page briefsA human takes it from here
What are you building?
Press Enter to shape your brief
Built with the tools that ship world-class software
Figma
Linear
Vercel
OpenAI
Anthropic
Supabase
React
Stripe
[01] How it works
Don't just design it. Ship it. Made turns a one-line idea into a brief, a PRD, a design system and a working MVP — one continuous path, not a pile of deliverables.
1. Turn an idea into a brief
Describe what you're building in a sentence. Our AI shapes it into a structured brief — who it's for, the real problem, the strategic bet, and the must-have features. No discovery deck required.
2. Expand it into a real PRD
Goals, user stories, MVP scope, what waits for later, and success metrics — a document your designers and engineers can actually build from. Sharpened by senior people, not just generated.
3. Design it with taste
Senior humans craft the positioning, brand and a full design system: tokens, type, color and a component library. A system you can build on for years — not a one-off comp.
4. Build it with AI
AI turns the system into a working MVP — real flows, real code, reviewed by humans on every screen. Ready to put in front of users and scale without the tech debt.
made.is / new brief
What are you building?
An AI note-taker for busy founders
AI copilotB2B SaaSMarketplaceMobile app
Shape the brief →
made.is / the prd
Overview
MVP scope
made.is / design system
Palette & type
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ButtonInputCardTabsModal
[02] The model
A studio rebuilt around what machines can't do. Taste, strategy and judgment stay with senior humans. Everything that can be automated, is.
Human-led taste
Strategy, brand and product judgment come from people who've shipped before. No templates, no logo mills.
AI-native build
We build from the ground up with AI as a core collaborator — not a feature bolted on at the end.
Idea to PRD in minutes
A one-line idea becomes a structured brief and a buildable PRD — not weeks of discovery workshops.
A real design system
Brand, tokens, type and a component library your team can build on for years — handed off in full.
Shipped, not slidesReal
No 80-page decks. You leave with a working product and the whole system behind it.
Fixed price, fast
One price per project. No retainers, no hourly. Scoped up front and delivered in weeks.
[03] The PRD
Your idea, on paper. A real one. Every section your designers and engineers need — structured by AI, sharpened by us. Not a wall of text. Click through it.
Cadence
DraftOVERVIEW ● 4
- Cadenceis an AI work-summary tool built around one core interaction: a team connects the places work already happens — issues, pull requests, docs, messages — and every Friday Cadence assembles a clear, human-readable update that says what shipped, what moved, and what's stuck. The thesis is that the weekly update shouldn't be a meeting or a manual write-up. It should write itself from the work.
- The problem is well-defined: managers and ICs at 20–200 person companies spend hours each week reconstructing what happened, copy-pasting from six tools into a doc nobody fully trusts. The status update is stale before it’s sent, and the people who most need the signal — leadership, adjacent teams — get the least.
- Cadence’s hypothesis is that an AI which reads the real artifacts of work, understands a team’s cadence as a narrative rather than a changelog, and drafts the update in the team’s own voice will feel categorically different from both manual status docs and generic AI summarizers. The draft isn’t the end state — it’s a starting point a human edits in two minutes, not two hours.
- The timing is driven by a near-term pilot with three design partners. This is a validation build, not GA. The goal is to put the connect → draft → edit → share loop in front of real teams, learn whether the draft is trustworthy enough to send, and decide what to build toward production.
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[04] Deliverables
Two things. Both real. Not a research report. Not a moodboard. A system to build on and a product to ship.
Deliverable 01
A design system
Brand, voice, color, type and a component library your team can build on for years — not a one-off comp.
- Positioning & messaging
- Visual identity & tokens
- Reusable component library
Deliverable 02
An MVP build
A working product, AI-built and human-reviewed. Real flows, real code — ready to put in front of users.
- Functional product, not slides
- Built on your design system
- Yours to ship and scale
[05] What we build
Three ways to engage. Start small and validate the idea, or go all the way to a shipped product — pricing scales with scope.
Concept
Validate the idea
From $3,000
5 days
A visual direction you can take into investor meetings or user testing. No code — pure thinking, made tangible.
- AI-assisted product brief
- Design files in Claude Design / Google Stitch
- Visual system (type, colour, components)
- Clickable prototype
Most popular
Prototype
Make it real
From $7,500
2–3 weeks
A working product you can put in front of real users — built from the Concept, not rebuilt from scratch.
- Everything in Concept
- Coded frontend (Next.js or React Native)
- Core flows functional
- Deployed staging URL
Build
Ship it
From $20,000
6–8 weeks
The full product. Authentication, database, integrations, deployment, and documentation. Ready on day one.
- Everything in Prototype
- Auth + backend + database
- Third-party integrations
- Production deploy + docs
* Starting prices. Final scope and pricing confirmed after your brief.
Frequently asked questions
Still wondering? Start a brief above and ask a human anything.
What do I actually get?
Two things: a complete design system (brand, tokens, type, components) and a working MVP built on top of it. Plus the brief and PRD that got you there. All yours to keep.
How fast is delivery?
Most projects ship in four to six weeks. Brief and PRD land in week one, the design system follows, and the AI build runs in parallel with human review on every screen.
Who owns the work?
You do — completely. Source code, design files and the full system are handed off at the end. No lock-in, no retainer required to keep building.
What if I need changes later?
Because you keep the design system and code, your team can extend it on their own — or scope a follow-on project with us. Either way, you're never stuck.
How involved do I need to be?
Lightly. We need a kickoff conversation and a few rounds of feedback at the brief, design and build checkpoints. Everything in between runs without you.
What tech stack do you build on?
Modern, boring-on-purpose defaults: Next.js or React Native on the frontend, a managed database and auth on the back. Standard enough that any team can pick it up.
[06] Get started
Time to make the real thing.
Start with a brief, or just talk to a human. Either way, you'll know what to build first.